Max the Pug and his “dad” Martin McCue have won the Grand Prize in the Best Friends Pet Care “Be Your Own Dog” Pet Personality Video Contest for their submission, “Sunday with Max the Pug”. Max’s prize includes a professional photo shoot and the opportunity to show off his award-winning personality on a Best Friends billboard near his hometown of Derry, NH.

The 60-second video shows the pug pestering Martin to get him out of bed on a Sunday morning. The contest judges said they selected the video because it best fulfilled the contest criteria, receiving top scores for originality, entertainment value and video quality. The winning video is posted on Best Friends Facebook page at